As January passes, so does a whole month of incredible content. As we all got back into the swing of things after the festive break, it felt like February would never arrive! Nonetheless, we survived the first month of 2019 and have a good selection of digital marketing blogs to share with you. It seems that everyone has upped their game for the new year, and the amount of content enriching our knowledge was incredible! Without further ado…
Chosen by: Buzz Carter, Head of Outreach
The wonderful team over at LinkedIn decided to unlock all of their LinkedIn Learning courses for the month of January – meaning it only seemed fitting to write up a guide on the skills worth learning. This blog was constructed through data from LinkedIn’s annual study of the most in-demand skills in businesses. It’s great to see what companies are looking for in a skillset & LinkedIn have recommended courses for each skill, which makes this a great way to improve yourself and make yourself more attractive to potential employers. Thanks, LinkedIn!
Chosen by: Gareth Bull, Founder
Whether we like it or not, a lot of us marketers work with spreadsheets on a daily basis; from planning content to keyword research. Thanks to Google Sheets, using spreadsheets has become slightly more bearable, stepping in the right direction towards automated procedures. It can be tough to know where to begin with your spreadsheet endeavours, but we came across this very handy guide that has hundreds of templates for multiple purposes! So, if you need a bit of help cleaning up your spreadsheets and staying organised – check out these templates.
Chosen by: Gabby Cohen, Digital Marketing Manager
Laura Crimmons, the founder of Silverthorn Agency, decided to look back on the world of digital PR in 2018, to see how it would shape 2019. This article is an excellent read for all PR enthusiasts who are looking to understand current trends in the industry. Laura gets brutally honest about the hit PR took thanks to Brexit, as well as laying out four things she will do differently in 2019; ranging from creating more evergreen campaigns to levelling up on reporting. We love Laura’s honest approach in this blog, and couldn’t agree more with everything she said!
Chosen by: Joe Turbin, Digital Outreach Apprentice
Link building doesn’t take a genius to figure out, but the main problem is that very few people have the time and resources to carry out a successful campaign. There’s a common misconception that you need to create new pieces of content every time you want to earn a link, but in most cases, businesses are already link-worthy without a fresh piece of shareable content. Ahrefs have unveiled 7 tactics that don’t require new content, and with some tactics being more obvious than others, it’s well worth a trial.
Chosen by: Ryan Toomey, Head of Design
Unless you’ve been steering clear of social media, you’ll be familiar with Gillette’s most recent advert ‘The Best Men Can Be’. This advert has caused a lot of controversies, with a whopping 1.3 million dislikes vs 748k likes. We’ll let you have your own opinion on the advert, but from a search marketers point of view, it was very interesting to see how this coverage benefitted the business. From an outsiders view, it would seem as though the world is turning on Gillette and sending the brand into decline. This, however, was not the outcome. Since the release of this advert, Gillette saw:
💪🏼 Guaranteed increase in sales
💪🏼 The highest search traffic volume for search term ‘gillette razor’ in 5 years
💪🏼 Highest spike in the search term ‘gillette’ since 2004
Search Engine Watch found some really interesting insights from this advert which are certainly worth a read.
Until next time!
It’s pretty tough choosing our favourite bits of content from each month, but we always have you in mind and feel that these will have the most value. Happy reading – see you next month!