Ecommerce
Ryan Toomey May 12, 2024
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All ecommerce businesses need a 10/10 SEO strategy to stand out from the crowd. If you’re looking to achieve long-term organic growth, you’re in the right place.
We dig into key search terms, evaluate current market shifts, and draw from historical data to create a targeted strategy.
Utilising detailed research and data insights, we craft bespoke SEO strategies that align perfectly with your business goals and market trends.
We keep a close eye on results, making adjustments as needed to ensure that our strategies continually drive success and growth.
We’ve had data-led, exceptionally good deliverables, clear communication and nice people to work with.
Richard Tidman
Digital & E-Commerce Director
We make ecommerce marketing simple by providing clear, data-led strategies without confusing jargon, empowering your team to succeed.
Stay aligned with your goals through our live data studio slides, giving immediate access to main KPIs for informed decisions.
Gain competitive edge using SEOmonitor, our advanced tool offering live rank checks and the latest on algorithm updates.
Keyword research identifies and analyses the most relevant keywords to target in SEO efforts. These data-led keywords act as the foundation of your SEO strategy.
A thorough examination of your site’s content, including product descriptions and categories. Great for sites that have a lack of optimised content and onsite elements.
An evaluation of unexplored keywords that could drive additional traffic and sales. Perfect for websites experiencing dips in their existing keyword rankings.
Assessing how competitors are performing in search results for key terms and products. Great for those in competitive or overwhelming markets.
An in-depth examination of the technical factors that affect SEO performance. Great for sites that have been performing poorly with no obvious explanation.
Planning and implementing a content strategy that aligns with your brand and SEO goals. Great for those not utilising regular content promotion and missing out on larger audiences.
Want to learn more about how ecommerce SEO can benefit your business? Browse through these frequently asked questions or get in touch with our team today.
Ecommerce SEO is the process of making your online store more visible in search engine results pages. By optimising product descriptions, meta descriptions, and other elements, you’ll attract more targeted traffic. This can lead to higher sales, as customers searching for your products are more likely to find your site.
SEO works by aligning your website’s content with what search engines like Google are looking for. This includes using relevant keywords, creating high-quality content, and building backlinks from reputable sites. By meeting these criteria, your website is more likely to rank higher in search results, attracting more visitors.
Choosing the right SEO agency involves considering factors like experience, client testimonials, and the range of services offered. It’s essential to find an agency that understands your industry and can align their strategies with your business goals. A transparent and communicative approach is often a positive sign.
SEO is vital for ecommerce businesses as it helps to connect your products with the people searching for them. By optimising your site, you can reach a wider audience, enhance user experience, and increase conversions. Without SEO, your online store may struggle to gain visibility among competitors.
The best ecommerce platform for SEO can vary based on your specific needs and budget. Platforms like Shopify, Magento, and WooCommerce are often favoured for their SEO-friendly features. Consulting with an SEO specialist can help you choose the platform that best aligns with your business objectives.
Doing SEO for ecommerce involves several steps including keyword research, on-page optimisation, and link building. Understanding your target audience, optimising product pages with relevant keywords, and creating valuable content that resonates with your customers are essential components. Partnering with an experienced SEO agency can guide this process effectively.
The cost of SEO for an ecommerce site can vary widely depending on the complexity of your website, the competitiveness of your industry, and the level of expertise required. Prices can range from a few hundred pounds a month to several thousand for more comprehensive services. It’s wise to discuss your specific needs with an SEO agency to get an accurate quote.
Elevating the online visibility for OTO CBD’s online store by infusing the right dose content, SEO and backlink acquisition.
Boosting online vitality with content and backlink acquisition that supplements Vitabiotics’ product pages.
Our top keyword search rankings have moved from over 100 to the top three. Bulldog exhibit a passion for what they’re doing as well.
Amy Cook
Business Operations Manager
Keyword research is a foundational aspect of SEO, where specific words and phrases that users type into search engines are identified and analysed. This research often supports onsite analysis, content strategy, and aids in sculpting precise pay-per-click advertising campaigns. For ecommerce businesses, knowing which keywords potential customers use can significantly increase visibility, driving quality traffic to their sites. Such an approach is indispensable for achieving online goals like higher conversions and sales. We excel in this area by leveraging top-tier tools and expertise to uncover the most relevant and profitable keywords.
Onsite analysis involves a thorough examination of a website's existing content to determine its quality, relevance, and SEO efficiency. Such an analysis helps in shaping a robust digital strategy, complementing keyword research, technical SEO audits, and content strategies. For ecommerce ventures, ensuring product descriptions, category pages, and other onsite content are optimised can greatly enhance user experience and search engine rankings. Meeting these online goals translates to increased sales and customer engagement. At Bulldog, we ensure every piece of content not only meets SEO standards but also resonates with your target audience.
Keyword opportunity analysis is an advanced step beyond basic keyword research. It identifies not just popular keywords but those that offer the greatest potential for visibility. This strategy often supports onsite analysis and content creation, ensuring you're targeting the most effective terms. Ecommerce businesses benefit by capturing a larger share of organic search traffic, particularly for terms their competitors might overlook. This assists in achieving a competitive edge in SERPs, which is critical for online success.
Competitor visibility analysis involves studying how competitors rank in search results and identifying their strengths and weaknesses. Such insights can guide a company's digital strategy, providing direction for keyword research, content strategy, and technical audits. For ecommerce brands, understanding what competitors are doing right (or wrong) can provide a blueprint for outperforming them. Achieving better visibility than competitors directly correlates with more traffic, higher conversions, and increased sales.
A technical SEO audit is a comprehensive review of a website's under-the-hood elements to ensure they meet search engine standards. This audit is crucial for leading a digital strategy, as it often highlights areas of improvement that can support better site rankings. It's interlinked with almost every other deliverable, from keyword research to content strategy. For ecommerce platforms, a flawless technical foundation ensures users have a smooth browsing experience, which can significantly impact sales and conversions. Our technical audits ensure every aspect of a client's site is primed for peak performance.
Content strategy refers to planning, developing, and managing content to achieve specific digital marketing goals. It's used to lead and inform the broader digital strategy, drawing support from keyword research, onsite analysis, and competitor insights. For ecommerce businesses, compelling content can attract, engage, and convert visitors. A well-executed content strategy can significantly elevate brand awareness, customer trust, and sales. Our expertise shines here; we craft tailored content strategies that resonate with target audiences, driving engagement and conversions while reinforcing brand identity.
Unlike Ecommerce SEO, which primarily focuses on optimising online store visibility, content marketing is about creating and sharing valuable content to attract a targeted audience. While distinct, it complements Ecommerce SEO by providing quality content that can be optimised for search engines, thereby boosting organic traffic.
This service goes deeper than Ecommerce SEO by addressing the website’s architecture. Technical SEO ensures that search engines can easily crawl and index the site, whereas Ecommerce SEO emphasises product page optimisation. The two services are symbiotic; without a sound technical foundation, even well-optimised product pages may struggle to rank.
While Ecommerce SEO targets various search engines, Amazon SEO is specifically tailored to rank products within Amazon’s platform. This specialised approach involves optimising product listings for Amazon’s search algorithm. While different in focus, Amazon SEO and Ecommerce SEO can harmonise to provide a unified approach to online visibility across multiple platforms.
Get in touch today to go through your online challenges.
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Bulldog Digital Media,
1st Floor, County House,
100 New London Rd,
Chelmsford,
Essex,
CM2 0RG
