Re-energising product pages for the UK’s no.1 vitamins brand
72%
increase in organic traffic
38%
increase in keywords in top three positions
46
average link domain authority
The multivitamin pioneers
The multivitamin pioneers
You’ve likely heard of Vitabiotics before – they are pioneers in the multivitamin industry, offering reliable and targeted support for human health. They have a huge range of vitamins and supplements that are designed to provide ongoing nutritional support.
When approaching Bulldog in late 2020, Vitabiotics were looking for assistance with link acquisition and content marketing. The main goal was to boost organic visibility across all product pages, alleviating the current pressure on branded terms.
Industry
NutraceuticalServices
SEO / ContentBecoming the go-to brand for vitamins
During the coronavirus lockdown, Vitabiotics found themselves in a very fortunate position. With the whole world looking for ways to improve their health, the brand had the opportunity to become a bigger authority in the nutraceutical industry. However, with big competitors soon having the same realisation, Vitabiotics challenged Bulldog to boost organic visibility on all in-demand products.
Providing a health kick that covers all bases
When it comes to marketing in the health industry, every move you make must be done under strict quality control. Due to this, we kept our approach simple; creating relevant and informative content that authoritative health websites would want to feature.
1 Link-worthy content creation
Every successful link acquisition campaign starts with top quality content. With a lot of guidelines to meet in the health industry (including Google’s YMYL requirements), we conducted immense amounts of research into the nutraceutical industry and audience trends. Once we knew exactly what topics were valuable enough for content, we got to work on producing articles that would be worthy of links. We worked alongside Vitabiotics to strategically place anchors within the content, having full control over organic keyword increases.
2 Utilising healthy relationships for even healthier outreach
With years of experience in the health industry on our side, we began pitching our content to already-established contacts. Keeping Vitabiotics’ goals in mind, we only targeted contacts with high health-related trust flows. As expected, all contacts couldn’t wait to feature the content we had created.
Valuable search terms springing to life
39%
increase in keywords ranking
42%
increase in page one keywords
72%
increase in organic traffic
38%
increase in keywords in top three
46
average link domain authority
Through carefully curated content and highly authoritative placements, the Vitabiotics brand sprung to life. As expected, this SEO and content marketing strategy generated a 38% increase of keywords in the top three positions, contributing to a 72% increase in organic traffic. Vitabiotics’ products are now in the limelight more than ever before, ranking for generic terms rather than just the brand name.
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