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All successful PPC campaigns require large amounts of research. We’ll take your goals, review paid keyword data, and assess the competitor landscape.
PPC Agency London
Enjoy quick conversions through Google Ads and Google Shopping
When running an online business, consistent, high-quality traffic is a must-have. Our dynamic PPC services focus on getting you that all-important return on investment, boosting your products more than ever before. Through both Google Ads and Google Shopping campaigns, we can effectively put your ecommerce store in the hands of a ready-to-buy audience.
It all starts with a click
Collate & Create
With data and expertise on our side, we then get to work on collating all research and building your paid search account.
Operate
Now it’s time for the magic to happen. Whether optimising ad copy, building landing pages or split testing, we’ll roll out a budget-friendly strategy.
Measure & Modify
To keep up with the ever-moving paid landscape, we’ll continually review return on ad spend, revenue and performance, modifying the approach to suit.
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Get your products found with sure-fire PPC management
PPC services that turn clicks into customers
Google AdWords
Google AdWords - the holy grail of PPC. We’ll create persuasive text ads that keep consumer behaviour in mind while driving the all-important ROAS.
Google Shopping
Show off your products in all their glory with help from Google Shopping. These visual display ads entice users through product imagery.
Bing Ads
Never underestimate the power of lesser-known search engines. Bing Ads ensure you’re targeting users in all corners of the internet.
Google Display Network
Whether nurturing existing customers or attracting new ones, Google Display Network will show relevant ads throughout their browsing journey.
Frequently asked questions
What is PPC?
Pay-per-click (most commonly called PPC) is a form of online marketing that requires payment. Unlike organic SEO, advertisers must pay a cost whenever their PPC ad gets clicked on. While this might seem off-putting, bidding to rank for certain keywords helps to put your products/services at the top of search results almost immediately. You also have full control over the audience you pitch to.
What is Google AdWords?
Google AdWords is one of the most popular pay-per-click advertising platforms. It allows you to bid on keywords and display your ads at the top of Google’s search engine results page. The same process applies to Bing Ads, which display on Bing’s search engine results, instead.
What is Google Shopping?
Google Shopping used to be known as Product Listing Ads. It is another pay-per-click advertising platform provided by Google. Google Shopping Ads can appear in main search engine results or under the ‘shopping’ tab.
Instead of displaying text-based advertisements, Google Shopping allows you to use imagery when a user searches for your product. This allows them to easily view and compare their options, before making a purchase decision.
What is Google Display Network?
There are two parts of Google Adwords - the Search Network and the Display Network. Businesses advertising on the Search Network will have their text ads shown in search engine results. Businesses using the Display Network, on the other hand, will have visual ‘display’ ads across the whole internet. This tends to be in the form of an image banner - any website that supports advertisements can show it.
How does PPC work?
A lot of expertise and strategic planning has to happen for PPC to work effectively. You cannot just pay large sums of money and expect an instant return. Instead, your ads will be assessed by an automatic process known as the “Ad Auction”. The Ad Auction determines the relevance and validity of your ads, deciding where to place it in search engine results. This is why it's so important to optimise paid ads based on industry standards and best practices.
How does PPC work with SEO?
Both our PPC experts and ecommerce SEO specialists agree that PPC and SEO go hand in hand. The more platforms you use to advertise online, the more traffic and conversions you’ll drive to your website.
The great thing about PPC is that it gives you access to a huge range of real keyword data. This is keyword data based on actual search habits and trends, rather than guesstimates in a tool. Having this extra reliable source of information allows for the SEO team to make organic optimisation decisions, based on paid keyword data. Ultimately, both forms of online marketing fuel each other.
Why is PPC important for ecommerce?
As you probably know, ecommerce is incredibly data-driven. Numbers in a spreadsheet dictate the majority of your business model and performance. PPC supports this - progress can be tracked down, right to the last penny. It’s very much a data-driven strategy.
Of course, it’s not all about the numbers. PPC is also great for ecommerce as it's a very targeted way of marketing. You get to decide exactly what product to advertise and exactly who you’re advertising to. It’s fully customisable and avoids wasting money on disinterested searchers.
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