Ecommerce PPC Agency London

PPC stands for “pay-per-click”. As the name suggests, this form of paid marketing means that advertisers only pay a fee if their ad is clicked on. This is very different to SEO, which involves attracting users to your website “organically” (without paying a fee).

The most widely-used form of PPC marketing is Google Ads. This form of PPC involves “bidding” on keywords relevant to your business, in order to feature in a placement higher up on search engine results. As with organic search marketing, the higher you feature on search engine results, the larger of an audience you’ll attract. The benefit to paid ads is that they appear above organic results!

While the basis of PPC marketing is relatively simple, a hell of a lot goes on behind the scenes to guarantee success. From researching and selecting valuable keywords to build optimised campaigns, a winning campaign requires lots of skill. Not to mention, all effective PPC campaigns need landing pages that are designed to convert!

If your ad campaign ticks all of the above boxes, Google may lower the cost for each click, resulting in higher profits for your business. This is why many people approach PPC agencies, as if you want to enjoy PPC success, you’ve got to get it done right.

Google Ads is easily one of the most popular forms of PPC marketing. It operates through the traditional pay-per-click model, which means that advertisers bid on keywords and pay a fee whenever their ad is clicked on. The stronger your campaign, the more likely you are to feature in top positions.

There’s a lot that goes into assessing the strength of your PPC campaign, which is why many people reach out to a PPC agency for help. Google will take your Ad Rank into account - this is calculated by multiplying your CPC Bid (the highest bid you’ll spend) and Quality Score (how well-optimised your campaign is). By figuring out your Ad Rank, Google will know where and when to place your ad without exceeding budgets.

Google Shopping is an absolute must-have for ecommerce stores wishing to sell more products. When optimised correctly, Google Shopping ads will entice users with imagery and product information, allowing them to compare features against competing products easily. If a user clicks on your Google Shopping ad, they'll get sent directly to the product page.

Google Shopping works through the power of product feeds, which are processed via an algorithm. A product feed is something you submit to Google; it contains all of your products' important information, including titles, descriptions, images, and prices. Google will then take this information and show your products to users with similar search queries.

The great thing about Google Shopping is that it allows you to use imagery. This is beneficial for those making a purchase decision as it cuts out any grey areas. If you want to learn more about how Google Shopping can elevate your ecommerce, get in touch with our Google Shopping agency experts.

There are two parts of Google Adwords - the Search Network and the Display Network. Businesses advertising on the Search Network will have their text ads shown in search engine results. Businesses using the Display Network, on the other hand, will have visual ‘display’ ads across the whole internet. This tends to be in the form of an image banner - any website that supports advertisements can show it.

A lot of expertise and strategic planning has to happen for PPC to work effectively. You cannot just pay large sums of money and expect an instant return. With help from an ecommerce PPC agency Instead, your ads will be assessed by an automatic process known as the “Ad Auction”. The Ad Auction determines the relevance and validity of your ads, deciding where to place it in search engine results. This is why it's so important to optimise paid ads based on industry standards and best practices.

Both our PPC campaigns and ecommerce seo strategy go hand in hand. The more platforms you use to advertise online, the more traffic and conversions you’ll drive to your website.

The great thing about PPC is that it gives you access to a huge range of real keyword data. This is keyword data based on actual search habits and trends, rather than guesstimates in a tool. Having this extra reliable source of information allows for the SEO team to make organic optimisation decisions, based on paid keyword data. Ultimately, both forms of online marketing fuel each other. If you're looking for an expert team and dedicated account manager. Get in touch to discuss the next steps.

As you probably know, ecommerce is incredibly data-driven. Numbers in a spreadsheet dictate the majority of your business model and performance. PPC supports this - progress can be tracked down, right to the last penny. It’s very much a data-driven strategy.

Of course, it’s not all about the numbers. PPC is also great for ecommerce as it's a very targeted way of marketing. You get to decide exactly what product to advertise and exactly who you’re advertising to. It’s fully customisable and avoids wasting money on disinterested searchers.

There is no set cost to PPC marketing - it’ll entirely depend on your specific goals and budgets. Once we understand more about your scope, we can present fees based on different timelines, strategies and team expertise.

To keep things simple, our costs are based on the hours that are needed for Google Ad management. Ad spends vary based on seasonality, which is why we offer set management costs that will stay the same all year round. Your ad spend is paid directly to Google.

As your ad spend is paid directly to Google, we do not include it in your monthly retainer. When working out budgets for PPC marketing, always keep this in mind, as you must pay the two costs separately.

This is a question our digital marketing agency gets all the time. The amount you need to spend on PPC will entirely depend on your industry and its competitiveness. With a bit of research and competitor analysis, we will be able to present you with a recommended ad spend. However, as a general rule of thumb, we advise starting with a smaller spend and scaling up as your campaign progresses. This will allow you to figure out what works and what doesn’t.

As Google Ad management specialists, we pay close attention to return on ad spend (ROAS). This metric varies between clients and is based on your business goals, product margins, budgets and much more. If you have a ROAS target in mind, be sure to let us know. This will help to shape the strategy used in your PPC campaign.

Several factors determine how quickly PPC results will happen. This includes the nature of your industry, budgets, goals, current set-ups and so on. All of these factors will be discussed before your PPC campaign begins. From here, we will set timelines based on these factors.

Like any form of online marketing, communication and cooperation with your PPC agency is key. The quicker actions are approved and live, the quicker results will follow!

Your PPC journey will begin as soon as you get in touch. Our PPC marketing specialists are ready and waiting to learn all about your business and online goals!

Upon consultation, we’ll be keen to understand your current situation and any obstacles in your way. We’ll then get to work on building a PPC proposal tailored to your business. Your proposal will include all there is to know about Bulldog Digital Media and our way of working, too! To create the best PPC strategy possible, we will require temporary access to your Google Analytics and Google Ads account.

Get in touch with our PPC agency in London today for more information regarding our PPC services.