AI can help you get the most from your budget. In the world of digital marketing, artificial intelligence is no longer a futuristic concept β it’s rather an essential technology in your toolkit. This new tech especially excels in eCommerce, including conversion rate optimisation (CRO). AI can be the secret weapon that transforms your efforts from “meh” to “mind-blowing.”
If you feel ready to tap into the immense potential of AI to elevate your online retail game, you’ve come to the right place. TheBotsCrew team has crafted a comprehensive guide to help you navigate the fascinating and complex world of utilizing AI for eCommerce.
Back to the Basics: π€ What on Earth is ChatGPT?
Hold yer horses, cowpoke. Let’s have a quick talk about that exact word: ChatGPT. It stands for an AI chatbot, or a web app, powered by a GPT language model customized to chat with humans in a natural, conversational style. It is based on the GPT-4 Turbo (Generative Pretrained Transformer 4) model developed by a US-based artificial intelligence research organisation OpenAI. Some of its use cases include:
- Answering questions
- Generating different types of short- and long-form content
- Editing content for ToV, style, and grammar
- Summarising long texts
- Translating texts to different languages
- Brainstorming ideas, and more.
How Amazon and Others πͺ Use AI and ChatGPT to Dominate eCommerce: Top 9 Examples From Medium-sized and Large Companies
From intuitive customer service tools to predictive analytics and beyond, previous years proved that AI is no longer a nice-to-have β it is a must-have for staying competitive in a rapidly evolving market. During 2022β24, brands rushed to embrace AI, akin to bees π swarming into a honeycomb, abuzz with digital innovation.
If you’re a business owner aiming to boost your online sales, stick around to discover the innovative ways ChatGPT is reshaping the online retail scene:
- Engage online visitors and turn them into leads through a chatbot that responds to every step of the buyer’s journey, from product inquiries to delivery details.
- Boost average cart value by offering product recommendations through a chatbot or automatic suggestions.
- Display related products based on the user’s browsing history on the website or in the app.
- Automatically translate the website based on the user’s location/interface language, increasing the likelihood of a purchase. Some businesses are even implementing an AI voice agent to handle voice interaction with customers – creating seamless, hands – free shopping experiences and reducing strain on support stream.
How can this be achieved? Businesses can go one step further by making ChatGPT their helper when it comes to eCommerce. A company can develop from scratch and integrate an AI-powered chatbot on its website or in an app using a chatbot builder β or use a chatbot reseller program. For instance, BotsCrewβs platform uses the freshest technologies, which include Generative AI Services & GPT-4. The company customises the platform to each business’s needs as well as provides its resellers with a dedicated Account Manager and pre-sale support.
Customer service, sales, and marketing activities from a batch of code β these brands and startups harnessed AI to revolutionise how we work, live, celebrate, buy, and create. Let’s dive into some of the most standout examples of medium-sized and large companies using AI.
Streamline collaborations. In addition to its conversion-boosting capabilities, businesses can also use ChatGPT for meeting notes, streamlining collaboration and ensuring key points are captured effortlessly.
Amazon
A trillion-dollar company, Amazon has reorganised itself over the years to integrate AI in every part of the business. Consider product recommendations as an example. They’ve become so common that shoppers often overlook their AI-driven nature. Amazon pioneered product recommendations, leveraging them for nearly two decades. Personalised product recommendations have proven highly effective for the online retail giant. Reports suggest these recommendations drive up to 35% of Amazon purchases.
In addition, Amazon’s search bar is another great example of smart AI implementation. When a customer uses the search bar on Amazon, there is a 42% chance of them clicking through to a potential purchase. In comparison, the number is 16% for Walmart and 13% for Etsy.
eBay
An international eCommerce corporation employs AI to offer personalised customer advice and recommendations, enhance shipping and delivery efficiency, optimise pricing strategies, and foster buyer-seller trust. Additionally, this technology manifests in features such as eBay’s image search and automated web page translations.
In 2019, the online marketplace asserted that aided by AI, it pinpointed 40% of online credit card fraud with “high precision.”
Starbucks
Let’s face it: you can love or hate this multinational chain of coffeehouses, but it’s hard to completely ignore it. Starbucks has grown from a chain of 6 coffee shops and 100 employees to a global brand with 32 thousand cafes. The chain even successfully entered China, a country where the market for tea drinks before the arrival of Starbucks was twice as large as the coffee market. Every week, residents of 72 countries make about 90 million orders at Starbucks.
Not the least important part of the brand’s success is its app with the Starbucks Rewards loyalty program. It is one of the most popular among similar apps of the main chain restaurants worldwide. It has over 16 million registered users, and sales from Starbucks Rewards account for 40% of the chain’s revenue.
Starbucks Rewards loyalty program participants can accumulate “stars” or bonuses and exchange them for chain food and drinks. The app is AI-powered. The algorithm sends users more than 400 thousand personalised offers based on their past orders. According to various sources, it increased the company’s revenue per transaction by approximately 25%.
H&M
The fashion retailer has employed ChatGPT, effectively increasing sales through chatbots, alleviating the workload on customer service teams, and offering support for various customer inquiries.
With their interactive chatbot, buyers can go through a series of “either-or” questions. Being given pictures of two different outfits, they were able to choose their favorite. Moreover, the bot is now able to recommend products based on what the user likes.
The North Face
An outdoor clothing & footwear producer implemented AI to provide customers with tailored recommendations for their needs. Since it has always had a large product catalog, it was difficult for some customers to find exactly what they were looking for.
The company even gave their βSnowbotβ a name. All you do as the consumer is answer a series of questions covering aspects that may influence your buying decision. Such as style, functions, and features you need. Once all the information has been entered, the Snowbot automatically picks out a list of personalised product offerings. According to the brandβs VP of Digital Commerce, the AI-powered tool has had a positive impact on both The North Face’s conversions and average order value.
Pluggi
The Californian startup Pluggi developed the AI Budtender & Product Recommendation chatbots for multiple e-stores. Now, the white-label chatbot recommends products and offers tailored to each user’s needs and preferences, creating a personalized shopping experience.
Users can set the required effect, taste, and other parameters and get product recommendations with a white-label chatbot platform in a matter of seconds β with just three questions. By targeting the right audience with the right products at the ideal time, dispensaries are primed to see increased online sales in no time.
Customers can also ask anything they want and get a detailed response from ChatGPT-4 that encourages them to chat and interact with the chatbot. If necessary, users can switch to live chat to ask their questions to a real agent.
Using AI Budtender, great dispensaries see an incredible 23,600+ users total on all chatbots, a 28% Increase in Average Cart Value, and a 15% Decrease in Cart Abandonment.
BotsCrew
A Ukrainian-based chatbot development services provider has launched a NoForm AI Sales Assistant. With NoForm AI, users can create their assistant in just 3 minutes. The key purpose of such a smart assistant is to generate leads and attract more customers. NoForm Assistant will answer all users’ questions and inform the potential client as the most experienced consultant would.
It also helps users spend their time exclusively on leads ready for conversion. Lastly, the virtual assistant will dispel any hesitation potential customers have and lead them to the target action β whether it’s simply to book a demo or to fully subscribe to the company’s service. BotsCrew’s conversion rate grew x2 since the company applied the NoForm AI chat to its main page.
Optimising ChatGPT π€ for Business Success: A Short Guide for Beginners
Making ChatGPT a perfect match for a commercial company involves several key steps:
β Understand your target audience. Delve into your customers’ needs, preferences, pain points, and typical inquiries. This ensures the chatbot is tailored to address the most relevant issues. Whether it’s creating engaging customer interactions or using ChatGPT prompts for recruiters to streamline hiring, understanding your audience is crucial.
β Customise responses. Tailor ChatGPT’s responses to align with your company’s tone of voice (ToV) and values. This helps in maintaining brand consistency.
β Integrate with existing systems. Seamlessly integrate ChatGPT with your current CRM, sales, analytics, and service platforms. This ensures it can access necessary information and provide more accurate, context-aware responses.
β Train ChatGPT with specific data. Feed ChatGPT data specific to your company, products, and services. This improves its accuracy in responding to queries related to your business.
β Regularly update and improve the system. Continuously gather feedback from user interactions and use it to update the chatbot’s responses and capabilities.
β Ensure compliance and privacy. Adhere to data protection laws and ensure customer privacy is respected in all interactions.
β Offer live chat. Provide an easy option for customers to escalate complex issues to human managers when necessary.
By adhering to these steps, a commercial enterprise can effectively leverage ChatGPT as a powerful tool to enhance customer experience and optimise operations. Start leveraging your business with AI & ChatGPT and see how your eCommerce & marketing activities β¨ stack up!
