Top 11 Digital Marketing Tools To Grow Your eCommerce Business

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The UK has the third largest eCommerce market in the world after China, and its total eCommerce revenue is projected to increase to $285.60 billion dollars by 2025. 

To build a profitable eCommerce business, stay relevant, and beat your competition, it is crucial to use and leverage the right marketing tools. So here’s a breakdown of the top 10 marketing tools you can use to grow your eCommerce business in 2024:

Tool #1: AhRefs

The UK alone has thousands of eCommerce businesses, making it difficult for a new business to compete with existing eCommerce stores that are already profitable.

Your eCommerce store needs to stand out, and achieving search visibility is one way to be advantageous over other businesses. Using Ahrefs can make all the difference.

Advantages of using Ahrefs for your eCommerce business include:

  • Ahrefs allows you to optimise your website’s content and improve on-page SEO.
  • Let’s say you sell women’s clothing, you can easily leverage Ahref’s keyword finder to find relevant keywords that are trending in your niche. After you have compiled this list, you can pepper your web pages, product listing, and blogs with keywords organically.
  • You can use Ahrefs to audit the websites of your competitors, crawl their data, and see what keywords they are targeting. Using this information, you can create better content and direct more traffic to your eCommerce store.

“In the fast-paced world of eCommerce, where staying ahead of the curve is paramount, leveraging innovative marketing tools is not just an option—it’s a necessity. Just as TRĒ House have carved a niche for themselves in the crowded marketplace by offering a unique value proposition, your eCommerce business must utlise the right tools to distinguish itself and thrive.”

Tool #2: TikTok Creative Center

Whether you’re currently operating an eCommerce venture, aspiring to begin one, or seeking to diversify into different product categories and niches, you are working towards one goal:

Increasing sales!

TikTok is one of the best places to market in 2024. This means that being on the platform, creating viral reels, and using those reels to spread awareness about your product can be a game-changer as you can redirect users to your eCommerce store and generate sales. 

You can use Tiktok Creative Center (a platform-specific database of trending topics, videos, and accounts) for researching viral content.

Advantages of using Tiktok Creative Center for eCommerce include:

  • The tool allows you to find trending hashtags and content in your country and niche. You can easily spot trending content in the last 7 days, inspiring you to learn what sells to customers.
  • The platform’s trend data is updated regularly, so you can use it to get a good idea of what’s popular among TikTok users currently.
  • Each trending topic shows you information about audience demographics, regional popularity, and more – helping you get a better understanding of your target audience.

Tool #3: HubSpot 

Whether you are hosting your eCommerce business on Shopify, WooCommerce, or BigCommerce, you can easily connect your eCommerce store with HubSpot and take advantage of its full suite of marketing, sales, customer service, and operations functions.

Advantages of using Hubspot for eCommerce include:

  • Integrating your eCommerce platform with HubSpot automates boring tasks such as:
    • Cart abandonment recovery: Helps prospective buyers to complete their purchase.
    • Re-engagement of workflow emails.
  • Syncing data with HubSpot gives you access to deep insights into your customers’ buying behavior, helping you consistently improve your product offerings for your customers..
  • Through Hubspot’s reporting feature, you can easily understand which marketing efforts are paying off well and what needs improvement, empowering you to pivot your campaigns for effective targeting and sales conversions.
  • Hubspot also allows you to design effective call-to-action buttons that can help you:
    • Redirect users to the checkout page.
    • Allow prospective buyers to share a product they like with friends and family.
    • Direct users to similar products that they like.

Tool #4: Statusbrew

E-commerce brands seeking software to enhance and streamline their social media presence should consider Statusbrew. The tool excels in managing high volumes of conversations across various channels.

With its unified Inbox, teams can easily engage with their audience and customers. The AI assistant is there to curate personalized responses for each query, leading to a 30% increase in first-contact resolution (FCR)

Advantages of using Statusbrew for your eCommerce business include:

  • Brands can establish a multilayer approval workflow to uphold content quality before publication.
  • Utilize the content calendar and internal tags and labels for better organization.
  • Take advantage of the link-in-bio tool to create a website from your Instagram profile.
  • Set up automation to manage conversations based on sentiment, keywords, or tags.
  • Statusbrew enables the creation of separate views and inboxes for organizing conversations. For eCommerce brands operating across regions, isolated boxes can be prepared to focus on relevant conversations.
  • Monitor and listen to conversations surrounding your brand and products from the Inbox.
  • Access reporting for over 230 social media metrics through customizable templates, exportable as PDFs, CSVs, or shared as live links.

Tool #5: Benchmark Email

Through email marketing, you can reach customers, promote your products and services, and cost-effectively grow your revenue.

Using Benchmark: an email marketing tool, you can reach your audience in an impactful way – all without the hassle of manually sending bulk emails.

Advantages of using Benchmark email for your eCommerce business include:

  • Use Benchmarkemail’s free eCommerce email templates to create multiple email campaigns for your online store based on your business strategy.
  • Leverage the product block email widget to effortlessly drop your products into your email campaigns. In other words, you can easily promote new products, highlight best-sellers, and offer exclusive discounts and promotions to incentivize purchases through this feature.
  • Use Benchmarkemail’s no-code email editor to create an email marketing funnel, add and edit emails, easily and repeatedly customise your audience list, and bulk schedule emails.
  • Utilise Benchmarkemail’s visual email automation builder to target and retarget the right customer at the right time.
  • Unlock where your target customers are geographically located through Benchmarkemail’s geographic reporting and learn what kind of content resonates with them.


Tool #6: Sender

In addition to Benchmarkemail, you can use Sender to send bulk emails to your prospects. 

One of the few differences between both is that Sender is better for SMS and email marketing whereas Benchmarkemail is better for lead capture.

Tool #7: Appypie

Don’t want to hire coders to design your eCommerce website? No problem.

Using Appypie’s no-code website design platform, you don’t have to worry about it.

Advantages of using Appypie for your eCommerce business include:

  • Design a website or an app using Appypie in one day, no extra effort is needed.
  • Use AI Text to Image Generator to create stunning visuals to showcase on your eCommerce store and leverage its AI Photo Enhancer to beautiful blurry or poorly taken product photos.
  • Manage customer requests and tickets using its Helpdesk software.
  • Provide live support to your customers using the  Live Chat support feature.

Tool #8: Canva

Most eCommerce business owners use social media to sell their products and promote their brands. 

Using a graphic designing tool like Canva allows you to easily create content for your social media.

If you have recently started your eCommerce venture and don’t have the budget to invest, you can start with Canva’s free version.

Advantages of using Canva’s free version for your eCommerce business include:

  • Create custom product images, sale banners, social media posts, and anything else you may need on Canva using its free design templates.
  • Add text, images, and other design elements to create unique product images that stand out from the competition.
  • Use Canva’s 264+ eCommerce logo templates to design a unique logo.
  • Use powerful design features such as the background remover to transform your mundane product pictures into professional-looking shots!

Tool #9: Visme

Visual appeal and product aesthetics play a crucial role in the success of an eCommerce business. 

Similar to Canva, Visme is an all-in-one design platform that you can use to design interactive presentations, social media creatives, infographics, and more!

Advantages of using Visme for your eCommerce business include:

  • Design stunning branded visuals and fully interactive content.
  • Use Visme’s online form builder to create high-converting email forms and newsletters that help you attract leads and increase conversions.

Tool #9: Geckoboard

Keeping track of your e-commerce KPIs can help you run a successful e-commerce business. Using Geckoboard allows you to do just that and way more!

Advantages of using Geckoboard for your eCommerce business include:

  • The tool syncs with Slack, allowing your team members to stay on top of KPIs.  
  • Geckoboard allows you to access data from different sources such as Shopify, Google Ads, Klaviyo, or Google Analytics – all in one place. 
  • Monitor unfulfilled orders and ad spending. Take action accordingly.

Tool #10: Optimizely

When running an eCommerce store, the slightest inconvenience on your website such as long loading time or payment inconveniences can send your customers running to your competitors.

Optimizely helps you optimise the site experience for your users, ensuring that they stay on your eCommerce store and complete a purchase if they like what they see.

Advantages of using Optimizely for your eCommerce business include:

  • Reduce shopping cart abandonment by choosing their simplified checkout functionality. 
  • Use the trial chatbots to provide quick customer service.

Tool #11: 1Invites

1invites is a dynamic platform that revolutionises business growth through referral marketing, supplemented by its innovative invitation maker app.

Seamlessly integrating the power of word-of-mouth promotion with customisable invitations, businesses can effortlessly expand their customer base.By leveraging the network effect, this tool empowers businesses to tap into the collective influence of their existing customers, driving increased brand awareness and sales.With its user-friendly interface and tailored features, 1invites.facilitates organic growth and sustainable success in today’s competitive market landscape. 

Key Takeaways

Whether you want to design an eCommerce website, find the right niche, get content ideas, create viral content or send email updates to your audience probing them to explore your products — you can easily grow your eCommerce business using the tools listed in this guide.

Collectively, these tools will empower your eCommerce businesses by enhancing visibility, engagement, user experience, and overall profitability.

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