What is an SEO audit?
An SEO audit is a comprehensive examination of your website to identify its strengths and weaknesses in relation to search engine optimisation. It’s akin to a health check-up but for your website. This process delves deep into various aspects, including your website’s technical framework, on-page elements, and off-site factors, to pinpoint exactly what’s holding your site back from achieving top rankings. By understanding these elements, we can tailor a strategy that aligns perfectly with your goals, ensuring your site is not just found but favoured by search engines.
How do SEO audits benefit your website?
Imagine navigating a road filled with unseen hurdles. That’s the online journey without an SEO audit. Our audits illuminate the path, revealing how to enhance your website’s structure, improve content relevance, and build a robust backlink profile. This not only boosts your rankings on search engines but also enhances user experience, leading to increased engagement and conversions.
From identifying technical issues that impede site performance to uncovering opportunities for content optimisation, an SEO audit is the key to unlocking your website’s full potential.
What’s included in our technical SEO services?
Our technical SEO services are designed to offer a comprehensive solution for your website’s needs.
Keyword research
Keyword research is the cornerstone of a successful SEO strategy. Our team uses advanced tools and techniques to uncover the most relevant and high-traffic keywords that your target audience is searching for. We go beyond the basics, identifying long-tail keywords and search intent to ensure that your content not only attracts visitors but also addresses their needs and drives conversions.
Complete technical audit
A website’s technical health significantly impacts its search engine rankings. Our comprehensive audit covers everything from site speed and mobile-friendliness to secure connections (HTTPS) and crawlability issues. We meticulously inspect your site’s architecture to ensure that search engines can easily access, crawl, and index your pages, laying a solid foundation for your SEO efforts.
On-page audit
On-page SEO is crucial for search engines to understand your content’s relevance and quality. Our audit examines all on-page elements, including meta titles, descriptions, headings, and content quality. We ensure that your pages are optimally structured and enriched with the right keywords, making them more attractive to search engines and users alike.
Backlink analysis
The quality and quantity of backlinks to your website significantly influence your SEO performance. Our backlink analysis service identifies your site’s current backlink profile, highlighting valuable links and pinpointing toxic or harmful ones that could be damaging your rankings. We then devise strategies to improve your link profile, such as removing or disavowing bad links and focusing on acquiring high-quality, relevant backlinks.
Recommendations & implementations
Identifying issues is only half the battle; the real value lies in fixing them. As your SEO managers, we provide detailed, actionable recommendations based on our audits and analyses. But we don’t stop there; we also help implement these recommendations. Whether it’s technical fixes, content optimisation, or enhancing your link building strategy, our team works closely with you to ensure these changes are effectively applied, driving significant improvements in your SEO performance.
How our SEO auditing process works
Our SEO auditing process is designed to be both comprehensive and client-focused, ensuring that every step is tailored to meet your unique needs and objectives.
- Consultation: The journey begins with an in-depth consultation session. This is where we take the time to understand your business, your website’s current performance, your target audience, and your specific SEO goals. It’s a collaborative stage where we establish the scope of the audit, discuss any concerns you might have, and align our strategies with your business objectives.
- Research: Armed with insights from the consultation, we dive into extensive research. This involves keyword research to understand what your potential customers are searching for, as well as competitor analysis to gauge the competitive landscape. We also review your existing content and SEO strategies to identify what’s working and what isn’t. This phase sets the foundation for a targeted audit, ensuring we focus on areas that will drive the most impact.
- Analysis & audit: Next, we conduct the core of our process – the SEO audit. This comprehensive examination covers technical SEO, on-page SEO, and off-site SEO factors. Our team uses a range of tools and manual checks to assess everything from site speed, mobile-friendliness, and indexation, to content relevance, keyword optimisation, and backlink quality. We meticulously analyse your website to identify any issues that are hindering its performance on search engines.
- Presentation: Once the audit is complete, we compile our findings into a detailed report that’s both insightful and actionable. This isn’t just a list of problems; it’s a roadmap to improvement. We present our findings to you, walking you through each issue, its impact on your SEO, and our recommended strategies for addressing it. This stage is interactive, allowing for feedback and ensuring that our recommendations align with your vision and capabilities.
- Implementation: Understanding what needs to be done is one thing; actually doing it is another. That’s why we don’t just hand over a report and wish you luck. Our team is ready to assist in implementing our recommendations. From technical fixes and website optimisations to content creation and backlink enhancement, we work closely with you to make these changes. We can either guide your team through the implementation process or handle it on your behalf, depending on your needs and resources.
White label packages
For agencies looking to extend their services, we offer white label SEO packages. This means you can provide our expert SEO audit services under your brand name, allowing you to expand your offerings and deliver additional value to your clients without the overhead of developing these services in-house. Our white label solutions are flexible, scalable, and tailored to fit seamlessly with your existing services.
Frequently asked questions
Why do I need an SEO audit?
An SEO audit can uncover critical issues that may be hindering your website’s ability to rank well in search engine results. It’s essential for identifying both technical glitches and strategic opportunities to improve your site’s visibility, user experience, and overall performance.
How often should I conduct an SEO audit?
We recommend conducting a full SEO audit at least once a year. However, if your website undergoes significant changes, such as a redesign, new content strategy, or change in SEO objectives, more frequent audits may be necessary to ensure ongoing optimisation.
How long does an SEO audit take?
The duration of an SEO audit can vary depending on the size and complexity of your website. Generally, a comprehensive audit can take anywhere from 2 to 6 weeks. We strive to provide thorough analysis and actionable insights within a timeframe that meets your business needs.
What information do I need to provide for an SEO audit?
To conduct an SEO audit, we’ll need access to your website’s backend, Google Analytics, Google Search Console, and any other SEO tools or platforms you’re currently using. Additionally, understanding your business goals, target audience, and key competitors can help us tailor the audit to your specific needs.
Will an SEO audit affect my website’s current rankings?
Our SEO audit process is designed to be non-intrusive, meaning it won’t directly impact your website’s current search engine rankings. The audit itself is an analysis and strategy phase. Any changes recommended and implemented post-audit are aimed at improving your site’s SEO performance.
Can you implement the recommendations from the audit?
Yes, we offer comprehensive services that include not only identifying issues and opportunities through our audit but also implementing the recommended changes. Our team can handle everything from technical SEO adjustments to content optimisation and link building strategies.
What’s the difference between an automated SEO audit and your service?
Automated SEO audits can provide quick, surface-level insights but often lack the depth, context, and strategic planning that a manual audit offers. Our service includes detailed analysis by SEO experts, customised recommendations, and strategic guidance tailored to your website’s unique challenges and opportunities.
How do I know if the SEO audit was successful?
The success of an SEO audit is measured by the implementation of its recommendations and the subsequent improvement in your website’s SEO performance. This can include higher rankings for targeted keywords, increased organic traffic, improved user engagement metrics, and ultimately, more conversions.
What happens after the SEO audit is complete?
After the audit, we’ll present our findings, discuss the recommended strategies, and plan for implementation. Our goal is to ensure that you have a clear understanding of the next steps and how they align with your business objectives. We also offer ongoing support and monitoring to adapt strategies as needed and ensure long-term SEO success.
