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Georgia Sparrow

Posted by Georgia Sparrow

Clear. Concise. Convenient: Everything modern website copy should be.

Modern website copy should be three key things; clear, concise and convenient. Although these nouns are all associated with the idea of simplicity, creating copy that seamlessly executes this concept is far from simple. It takes a dedicated mind and…
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Published on 29 Mar 2018

Lewis Griffin

Posted by Lewis Griffin

Creating show-stopping online display Ads

Online display ads bring customers to you. That way, all you have to do is design a show-stopping ad that viewers will feel compelled towards and wait for them to click through to you. Easy. Well, not quite. Graphic Designers…
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Published on 16 Mar 2018

Georgia Sparrow

Posted by Georgia Sparrow

Topical Vs Evergreen Content: Which will engage your audience?

Imagine you’re in the middle of planning content for your business’s blog. You’re starting to cultivate a few topic ideas that will interest your target audience, just as you always do. But this time you feel defeated before you even…
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Published on 9 Mar 2018

Georgia Sparrow

Posted by Georgia Sparrow

User-focused content: How to create content that converts

User-focused content is exactly what you’d expect. All you’re doing is creating content with the user in mind, and solely the user in mind. This means no sales talk, no promoting for your benefit and no writing purely for search engines….
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Published on 26 Jan 2018

Georgia Sparrow

Posted by Georgia Sparrow

Voice-active search, is it changing the game for SEO?

Voice-active search is the fastest growing type of query and it’s estimated that by 2020, 50% of all searches will be made via voice-activated searching. What does this mean for all the effort you put into optimising your content for…
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Published on 19 Jan 2018

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