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What Is Digital PR? How To Land PR Links & Boost Online Strength

20 minute read
In this article:

Digital PR is the secret sauce to skyrocketing your brand’s visibility, credibility, and, ultimately, success.

Whether you’re a seasoned marketer, a budding entrepreneur, or simply curious about the digital landscape, this guide is your ticket to understanding and leveraging digital PR to its fullest potential.

From the intricacies of crafting compelling content that resonates with your audience to the nitty-gritty of building robust PR links that boost your online strength, we’ve got you covered.


What is digital PR, exactly?

Digital PR (Public Relations) is a strategy used to increase a brand’s online presence through building relationships with online journalists, bloggers, and influencers. It involves creating and distributing content, such as press releases, articles, and blog posts, across digital platforms to generate high-quality backlinks, social media mentions, and improve search engine optimisation (SEO) rankings.

🎯 What’s the goal? The goal is to enhance a brand’s visibility and credibility online, attract a broader audience, and drive more traffic to the brand’s website.

Digital PR vs traditional PR

In the past, PR was heavily reliant on traditional media channels such as print publications, including:

  • Newspapers and magazines
  • Broadcast media (like radio and television)
  • Events.

This form of PR focused on creating organic interest, with the hope that consumers would seek out the brand after encountering its message through these media channels.

Here’s a summary table highlighting the key differences between traditional and digital PR:

Challenges with traditional PR

Traditional PR methods are challenging to track in terms of direct impact, relying more on the broad notion of ‘exposure’ to gauge success. Challenges include:

  • Limited reach: Traditional PR may not reach as wide or as targeted an audience as digital channels.
  • Difficulty in measuring impact: It’s hard to track how many people read a newspaper article or watched a TV segment and then took action based on that exposure.
  • Slow response time: Traditional media operates on longer timelines, making it harder to respond quickly to market changes or public relations crises.
  • High costs: Advertising and securing coverage in traditional media outlets can be expensive, making it less accessible for smaller businesses or organisations with limited budgets.
  • One-way communication: Traditional PR often involves a one-way communication flow from the brand to the audience, with limited opportunities for direct engagement or feedback from the target audience.

How digital PR can elevate your website

PR isn’t just about getting your brand out there; it’s about strategically positioning your website in a way that attracts visitors, builds trust, and establishes your brand as an authority in its field. Here’s how PR can elevate your website and take your online presence to the next level.

📈 Boosts visibility and traffic

PR helps convey your brand’s story and message to a wider audience. PR increases your brand’s visibility by securing coverage in online publications, blogs, and news sites. This doesn’t just put your name out there; it drives traffic back to your website. Each mention or feature is a pathway for potential customers to find you, increasing your site’s visitors and potential leads.

📶 Enhances SEO and online ranking

One of the biggest benefits of digital PR is its impact on your website’s search engine optimisation. When reputable sites link back to your website, it signals to search engines like Google that your site is credible and trustworthy, boosting your rankings in search results. This means when people search for keywords related to your business, your website is more likely to show up, leading to more organic traffic.

🤝 Builds brand authority

PR establishes your brand as a leader in its industry. By sharing expert insights, thought leadership articles, and engaging content through PR efforts, you’re not just informing your audience; you’re showcasing your expertise. This builds trust with your audience and positions your website as a go-to resource for information in your field.

👥 Engages and retains your audience

PR isn’t just about attracting new visitors; it’s also about keeping them engaged. Through compelling storytelling and sharing relevant news or updates, PR keeps your audience interested and coming back for more. This ongoing engagement is key to building a loyal community around your brand.

📱 Supports social media strategies

PR and social media often go hand in hand. When your brand is mentioned online, share that content on your social media channels. This amplifies the reach of your PR efforts and provides fresh content for your social media profiles, encouraging more shares and interactions. Increased social media activity further boosts your website’s visibility and traffic.

⭐️ Enhances credibility

Being featured in reputable media outlets and publications enhances your brand’s credibility. When potential customers see that your brand is recognised and talked about, it increases their trust in your products or services. This perceived credibility is crucial for converting website visitors into customers.

💡 Read more: How PR Can Leverage Your Ecommerce Business.


Different types of digital PR

Digital PR strategies can take many forms, each serving unique goals and leveraging different types of content and collaborations. Here’s an overview of the various kinds of digital PR tactics and how they can be effectively used:

📰 News Press Release

A news press release is a brief document that shares something newsworthy about your business with the media and your target audience. It’s designed to grab attention and make journalists want to cover your story.

🎯 To perform it effectively, focus on a compelling angle or hook that makes your news stand out. Good examples include launching a new product, receiving an award, or announcing a significant partnership.

🏷 Product/Services Press Release

Like a news press release, a product/services press release focuses on announcing new products or services. The goal is to generate excitement and interest, encouraging media coverage and customer engagement.

🎯 Highlight what makes your offering unique and how it benefits the user. Engaging visuals and clear, concise information are crucial for success.

📃 Long-Form Expertise

Long-form expertise involves creating detailed, authoritative content showcasing your industry knowledge. This can be in the form of in-depth articles, guides, or whitepapers.

🎯 The key to success here is to provide immense value to your readers, offering insights they can’t find elsewhere. A well-researched piece that addresses complex topics in your field or provides comprehensive guides can establish your brand as a thought leader.

📈 Case Studies

Case studies are detailed accounts of how your company has successfully helped a client or customer. They highlight the challenges faced, the solutions implemented, and the results achieved.

🎯 Effective case studies are story-driven, making the reader the hero and your company the guide that led them to success. They serve as powerful testimonials and evidence of your expertise and the value of your products or services.

📖 Personal Interest Story

A personal interest story focuses on human-interest aspects related to your business or industry. It could be about how your company is making a difference in the community, the unique journey of your founder, or an inspiring story of a customer whose life was changed by your product.

🎯 These stories are performed by weaving emotions and relatability into your narrative, aiming to connect with your audience on a personal level.

💬 Expert Response

Expert responses involve providing expert commentary on current events, trends, or topics within your industry. This can be done through blog posts, interviews, or social media.

🎯 The goal is to position yourself as a go-to source for insights and opinions on relevant matters. Timeliness and relevance are key; offering a unique perspective or timely advice can get you noticed by both the media and your target audience.

🌐 Influencer Collaborations

Influencer collaborations involve partnering with influencers to promote your brand, products, or services. Choose influencers whose audience aligns with your target market. The partnership could range from sponsored posts and reviews to hosting events or co-creating content.

🎯 Authenticity is key; collaborations should feel natural and genuine to the influencer’s style and audience preferences.

Other digital PR strategies

Beyond the traditional and commonly used digital PR tactics, there are more innovative and interactive campaigns that can significantly boost your brand’s online presence and engagement. These creative strategies often involve a higher level of interaction with the audience and can lead to increased shareability and visibility. Here are some examples:

1. Interactive campaigns

Interactive campaigns, such as online games, quizzes, or calculators, are designed to engage the audience in a fun and engaging way. These campaigns work by providing value or entertainment that encourages users to spend more time with your brand.

💡 For example, a financial services company might create a mortgage calculator that helps users determine what they can afford, providing practical value while also introducing their services. Or, a health and wellness brand could develop a quiz that helps users find the right products for their needs.

2. Shareable resources

Creating shareable resources like infographics, maps, or comprehensive guides can also be a powerful digital PR strategy. These resources should provide valuable information in an easy-to-digest format.

💡 For instance, a travel company might create an interactive map showcasing the best tourist spots in various countries, or an environmental organisation could develop an infographic detailing the impact of plastic pollution. The key is to make these resources so useful or interesting that people want to share them with their networks, increasing your brand’s reach.

3. PR stunts

PR stunts are designed to capture the public’s attention in a big, sometimes controversial way. They often involve a physical event or a remarkable action that gets people talking.

💡 A classic example is the “average gamer in 25 years” campaign by OnlineCasino.ca, which created a lifelike model of a future gamer affected by years of sedentary lifestyle, poor diet, and constant screen use. This stunt went viral for its shock value and sparked discussions about healthy gaming habits, demonstrating the campaign’s ability to engage audiences on multiple levels.


Our favourite PR tools

Having the right tools at your disposal can significantly enhance your efforts in building and managing your brand’s online presence. From trend analysis and content planning to outreach and domain evaluation, these tools provide valuable insights and streamline processes, making your PR campaigns more effective and efficient. Here’s a rundown of our favourite PR tools and why they’re indispensable to our toolkit.

Google Trends

Google Trends is a free tool that allows users to see the latest trends, data, and visualisations from Google. It’s invaluable for understanding what people are searching for online.

💙 Why we love it

Google Trends helps us stay ahead of the curve by identifying trending topics and search queries. This enables us to tailor our content and PR campaigns to what’s currently relevant, increasing the likelihood of engagement and coverage.

Glimpse

Glimpse is a trend-tracking platform that reveals rapidly growing consumer trends. It analyses data from various sources to forecast what products, services, or topics are gaining popularity.

💙 Why we love it

We love Glimpse for its ability to uncover emerging trends before they hit the mainstream. This allows us to create forward-thinking PR campaigns that resonate with early adopters and trendsetters, setting our brand apart from competitors.

AnswerThePublic

AnswerThePublic leverages search engine data to provide insights into the questions and queries people have around specific topics. It’s a goldmine for content ideas and understanding audience interests.

💙 Why we love it

The reason we adore AnswerThePublic is its ability to tap into the collective curiosity of the internet, offering a direct line into the minds of our target audience. This helps us craft content and PR messages that address real questions and concerns, boosting relevance and engagement.

Pinterest Trends

Pinterest Trends gives insight into the top search terms on Pinterest over the past 12 months. It’s a visual tool ideal for spotting trends in lifestyle, fashion, home decor, and more.

💙 Why we love it

Our affection for Pinterest Trends stems from its unique focus on visual and lifestyle content. It enables us to understand what visually drives engagement among different demographics, helping us to design visually appealing campaigns that capture the audience’s imagination.

Roxhill

Roxhill is a PR database that offers detailed journalist profiles and a comprehensive media database, making it easier to find and connect with the right journalists for your story.

💙 Why we love it

We treasure Roxhill for its robust database and the precision it brings to our media outreach efforts. Allowing us to target our pitches more effectively significantly increases our chances of securing coverage in relevant publications.

Respona

Respona is an all-in-one PR and link building tool that combines personalisation with automation to streamline the outreach process, making connecting with bloggers, journalists, and influencers easier.

💙 Why we love it

Respona is a game-changer for its ability to automate the tedious parts of outreach while maintaining a personalised touch in communications. This efficiency means we can focus more on strategy and less on manual tasks.

Domain Checkers

Domain checkers are tools that assess the quality and reliability of websites, providing metrics like domain authority, which is crucial for evaluating potential media and backlink opportunities. We use:

  • Ahrefs (for checking DR)
  • Moz (for checking DA).

💙 Why we love them

Domain checkers are essential in our toolkit because they help us ensure that our efforts are targeted towards reputable sites that can enhance our brand’s SEO and credibility.

Jamboard

Google’s Jamboard is a digital whiteboard that facilitates collaboration and brainstorming among team members, regardless of location. It’s perfect for planning and visualising PR campaigns.

💙 Why we love it

The collaborative nature of Jamboard makes it a favourite, enabling our team to brainstorm and refine ideas in real time. Its user-friendly encourages creativity and teamwork – essential components of successful PR planning!

PR & Social Calendars

A PR calendar is a strategic planning tool that helps organise and schedule all PR activities, ensuring timely execution and alignment with broader marketing goals.

Our content & social calendar is a specialised tool for planning and scheduling content across various platforms, ensuring a consistent and strategic approach to social media and PR.

💙 Why we love it

A well-maintained PR calendar is invaluable for keeping our campaigns organised and on track. It helps us visualise our PR strategy over time, ensuring that we’re consistently making waves and keeping our audience engaged.

Keeping up-to-date

The ability to weave current events and trending topics into your PR strategies can amplify your campaigns’ relevance and resonance. Whether leveraging the latest social media craze, capitalising on breaking news, or aligning your brand with emerging pop culture phenomena, being in the know can provide a substantial edge.

  • Feedly: This tool allows you to follow your favourite news outlets, blogs, and YouTube channels all in one place, helping you stay informed on topics relevant to your client’s sectors and the wider world.
  • The Know: A platform that curates insights and trends across various industries, providing a snapshot of what’s new and what’s next, enabling you to anticipate shifts in public interest and sentiment.
  • The Week: Offers a concise overview of the most important news stories from around the globe, ensuring you’re well-informed on significant developments that could impact your PR strategy.

  • Exploding Topics: This newsletter keeps you ahead of the curve by identifying emerging trends before they become mainstream, offering a valuable resource for innovative campaign ideas.
  • Trending Data: Specialises in data-driven insights into what’s trending across social media and online platforms, providing a quantitative basis for trend analysis and strategy development.

How to come up with campaign ideas

Developing effective PR campaign ideas requires a blend of strategic thinking, creativity, and in-depth research. Here are our top tips for generating compelling campaign ideas that align with your client’s goals and the media landscape.

Understand client objectives

Start by having a detailed conversation with your client to pinpoint their specific goals. Are they looking to boost the visibility of an underperforming product? Or perhaps they aim to position the brand as a thought leader within their industry? Clarifying these objectives early on will provide a clear direction for your campaign ideas.

Conduct thorough research

  • Industry trends: Dive into research to understand the latest trends, especially those relevant to your client’s target audience. For example, if you’re targeting Gen Z, platforms like TikTok can offer insights into current interests and behaviours.
  • Seasonal and evergreen topics: Identify topics that are timely (seasonal) and those that have a consistent interest (evergreen). Allocating time to both can ensure your campaigns remain relevant throughout the year.
  • Publication history: Investigate whether key publications, like Forbes for business-oriented clients, have covered similar stories or businesses. Analysing their content can reveal gaps your campaign might fill or topics they want to cover.

Stay informed

Keeping on top of what’s being published across various platforms can unearth opportunities for future pitches. For instance, if a publication like Metro highlights a trend (e.g. the Coastal Cowgirl trend), this can serve as a valuable lead. You can pitch your client’s relevant expertise or products to other outlets that still need to cover the trend.

Generating campaign ideas

  1. Client consultation: Engage with your client to understand their priorities and what they wish to achieve through the PR campaign.
  2. Market research: Look into the target audience’s preferences, behaviours, and interests. Utilise social media, industry reports, and competitor analysis to gather insights.
  3. Trend analysis: Use tools like Google Trends, Pinterest Trends, and insights from platforms like TikTok to spot what’s capturing your audience’s attention.
  4. Media landscape review: Examine the content landscape within target publications to identify content gaps or themes that resonate with their readership.
  5. Brainstorming session: With the gathered information, organise a brainstorming session to develop creative and strategic campaign ideas. Consider different formats and channels that would best convey your message.
  6. Feasibility and alignment check: Ensure the ideas align with your client’s objectives and values. Also, assess the practicality of each idea regarding budget, resources, and timeline.
  7. Refinement and selection: Narrow down the ideas based on their potential impact, uniqueness, and relevance to the target audience and media outlets.
  8. Pitch development: For the selected campaign ideas, develop tailored pitches highlighting the story’s value and relevance to each targeted publication or platform.


How to write engaging press releases

A well-written press release can significantly increase your chances of gaining media coverage and enhancing your brand’s visibility. Here are key guidelines to ensure your press release stands out and effectively communicates your message.

Understand your audience

Tailor your press release to appeal to your target journalists and publications. Understand their interests and what type of content resonates with their readers. Consider the end reader of your news. What information would they find valuable, interesting, or engaging?

Craft a compelling headline

Your headline should grab attention and succinctly convey the essence of your news. Make it intriguing yet clear, encouraging readers to delve into the details.

Get to the point

Start with the most critical information. Answer the who, what, when, where, why, and how in the opening paragraph to immediately convey the significance of your announcement.

Include quotes

Quotes from key stakeholders or industry experts can add credibility and a personal touch to your release, providing insight or highlighting the impact of your news.

Provide context

Explain why your news matters. Offer background information that helps readers understand the broader significance of your announcement.

Keep it concise

An effective press release is brief and to the point. Aim for no more than one page, focusing on delivering your message clearly and efficiently.

Use a professional tone

Maintain a professional and factual tone throughout your press release. Avoid jargon, overly promotional language, or technical terms that might alienate your audience.

Include a clear call to action

End your press release with a clear call to action. Tell readers what you want them to do next, whether it’s visiting a website, registering for an event, or contacting your organisation for more information.

What to include in your press release

  • Headline: A captivating title that highlights the news.
  • Subheadline (optional): A secondary title that provides additional information, complementing the headline.
  • Date: The release date and location.
  • Introduction: The first paragraph summarising the who, what, when, where, why, and how.
  • Body paragraphs: Detailed information about the announcement, including background context, quotes, and any relevant statistics.
  • Company information: A brief section about your company, providing essential background information for those unfamiliar with your organisation.
  • Contact information: Details on who to contact for more information, including name, phone number, and email address.
  • Call to action: A statement guiding readers on what to do next.

How to effectively outreach to journalists

Reaching out to journalists requires precision, personalisation, and good timing. Given the daily emails journalists face, your outreach needs to stand out while offering genuine value. Here’s how to craft outreach efforts that capture attention and foster professional respect and interest.

Don’t spam

Understanding the journalist’s perspective is crucial. They sift through hundreds of emails daily, so your approach must be targeted and valuable. Think precision rather than broad strokes. Tailoring your pitch ensures it’s relevant to the recipient, significantly increasing the chances of it being read and considered.

Craft an enticing subject line

The subject line is your first and sometimes only chance to grab a journalist’s attention. It should be concise, compelling, and clear about the value you’re offering. Aim to spark curiosity or interest within the first few words, briefly summarising the essence of your pitch.

Personalise your pitch

While templates can save time, they often lack the personal touch that makes a pitch stand out. Personalisation can make a world of difference.

  • Address the journalist by name
  • Reference their recent work that resonated with you
  • Explain why your story might be of interest to them.

This shows that you’ve done your homework and helps establish a connection from the outset.

Lead with a connection, not the pitch

Begin your email by introducing yourself and making a personal connection. Briefly highlight the key points of your pitch before attaching or detailing the press release. This approach saves the journalist time and provides a clearer understanding of your proposal’s relevance and value.

Stay updated on journalist beats

Journalists often change beats, so relying on outdated media lists can lead to misdirected pitches. Craft media lists specific to each campaign, based on recent articles and current interests.

💡 Utilise platforms like ResponseSource or HARO to gauge what journalists are currently seeking. CRM software can aid in this process, though manual verification is advisable for accuracy.

Timing your pitch

Research the best times and days to send pitches. Early mornings, before lunchtime, are generally optimal, as journalists are more likely to review their inboxes. Aim for topical pitches early in the week to stay ahead of the news cycle. Evergreen content may have more flexibility, but tracking your success can help refine your strategy.

Prepare for seasonal pitches

For seasonal content, planning ahead is key. Have your pitches ready and approved well in advance – ideally one to two months before the season or event. This preparation allows you to pitch multiple times if necessary and accommodates publications with longer lead times, ensuring your content is timely and relevant.

Follow up thoughtfully

A polite follow-up can be effective if you haven’t heard back after your initial pitch. However, respect the journalist’s time and workload by waiting a reasonable amount of time before reaching out again.

Consider leveraging technology to streamline your outreach efforts. AI-powered tools like Linkee that automate prospect vetting and outreach with minimal time and effort, can be a game-changer in your media relations strategy. By using various AI tools, you can efficiently identify relevant prospects, personalize your pitches, and track your interactions, ultimately maximizing your chances of success.


How to build & nurture PR relationships

1. Understand journalist needs

Start by putting yourself in the shoes of the journalists you’re targeting. They’re often working under tight deadlines and juggling multiple stories at once. Your campaign should aim to make their lives easier by providing everything they need in a straightforward, accessible manner.

2. Prepare comprehensive pitch materials

Before sending out pitches or press releases, ensure you have all the necessary permissions and materials. This includes:

  • Consent to use information: Obtain permission from your client or their team members to use their names, positions, and any images in your campaign materials.
  • Images ready: Include low-resolution images in your initial pitches for quick loading and viewing. Have high-resolution versions ready for when they’re requested.
  • Accurate and complete details: Double-check all details in your campaign materials for accuracy. Confirm these elements beforehand if your campaign involves a timeline or personal story. While these details might be outside the initial release or pitch, having them ready ensures you can respond promptly to any follow-up questions.

3. Avoid overpromising

Never promise anything – be it an interview, a product review, or an experience – without confirming it with your client first. Overpromising can lead to wasted time and frustration on all sides, damaging your credibility and relationships.

4. Follow up and show gratitude

Following up after a pitch – and especially after securing coverage – is crucial. Expressing gratitude goes a long way in maintaining a positive relationship with journalists. Additionally, offer your availability for future stories or inquiries, showing your interest in ongoing collaboration rather than a one-off transaction.

5. Build and maintain relationships

Treating journalists with respect and showing genuine interest in their work can help cement a positive, mutually beneficial relationship. Be responsive, helpful, and considerate in all your interactions.

💡 Read more: How To Build Digital PR Relationships & Outreach Effectively.


Leveraging SEO with digital PR

In the context of SEO, links from other websites to your own (backlinks) are a major ranking factor for search engines like Google. Digital PR campaigns can greatly assist in acquiring high-quality backlinks from reputable sources, enhancing your SEO efforts. Here’s how you can leverage digital PR to enrich your SEO strategy through a diverse link profile.

The importance of a diverse link profile

💪 Boosts Domain Authority: Links from authoritative and relevant sites signal to search engines that your content is valuable, which can increase your site’s domain authority and its potential to rank higher in search results.

⭐ Enhances credibility and trust: A diverse link profile, including links from various trusted domains, industries, and geographies, enhances the credibility and trustworthiness of your website in the eyes of both users and search engines.

📈 Improves traffic quality: Strategic digital PR can help you gain backlinks from websites that share your target audience, improving the quality and relevance of your website traffic.

😅 Risk mitigation: Relying on a single source or type of backlink can be risky. A diverse link profile protects your site from potential algorithm changes that might devalue certain types of links.

💡 Read more: Why Digital PR Is Great For SEO.


Navigating international PR

When expanding PR efforts across borders, understanding and adapting to the nuances of international markets is crucial. Here are key strategies for successfully navigating international PR:

Scheduling considerations

Use scheduling tools to send emails and launch campaigns at times that align with the work hours of journalists in your target countries. Avoid sending communications when recipients are likely out of the office, such as 7am GMT for US-based journalists.

💡 Include in your email online signature or pitches the times you are available in their local timezone, e.g. available between 7am to 1pm EST (which corresponds to 12-6pm GMT).

Time differences

Account for time differences in your campaign timelines. If you’re working across time zones, consider adding extra days between sending drafts or finalising details to accommodate these discrepancies.

💡 When scheduling meetings or calls, always refer to the local time of your counterparts to avoid confusion.

Localisation of Content

Tailor your content to reflect the local language nuances, such as using “colour” instead of “colour” for US audiences, and ensure currency conversions are accurate and relevant ($ over £, for example).

💡 Understand and respect cultural differences that might affect how your message is received. What works in one country may not be appropriate or effective in another.

Country-specific data

Utilise local databases and statistics to inform your pitches and press releases, ensuring your content is relevant and resonant with the target audience. For instance, refer to the ONS for UK-specific data or the NCES for US-focused statistics.

💡 Tailoring data and evidence to the local context increases your message’s credibility and demonstrates a deeper understanding and respect for the market.

Stay informed on international news

Platforms like Feedly can be invaluable for keeping up with news and developments in your target countries. By staying informed, you can better tailor your pitches to align with current events and trends, enhancing the relevance of your PR efforts.

💡 Regularly monitor international media outlets to gauge your target demographics’ sentiment, interests, and preferences. This insight can guide your strategy and help identify opportunities for engagement.


Examples of our favourite digital PR campaigns

Here are two standout examples that showcase creativity, audience engagement, and the power of leveraging unique data to generate widespread media coverage.

Uber’s Lost & Found Index – 350+ Links

Uber’s Lost & Found Index is an ingenious campaign that taps into the universal experience of leaving something behind in a ride. By compiling and sharing data on the most unusual and everyday items found in Ubers across various cities, Uber created a narrative that was both relatable and fascinating.

🔗 The campaign generated over 350 links from top-tier publications, blogs, and news sites, showcasing the effectiveness of using real, quirky data to capture attention.

Why it worked…

  • Relatability: Almost everyone has misplaced something at some point, making the story universally appealing.
  • Intrigue: The unusual items listed were intriguing, prompting people to share and discuss the index on social media and other platforms.
  • Brand reinforcement: The campaign highlighted Uber’s proactive approach to helping users retrieve lost items, positively reinforcing the brand’s customer service.

Bounce’s TikTok Travel Index – 100+ Links

By analysing hashtags and engagement, Bounce identified the top travel spots according to TikTok users.

🔗 Bounce’s TikTok Travel Index generated over 100 links and extensive social media buzz. The campaign also positioned Bounce as a forward-thinking and culturally aware brand.

Why it worked…

  • Trendiness: Leveraging the popularity of TikTok, the campaign tapped into current social media trends, making it highly shareable.
  • Utility: By providing a list of popular destinations, the campaign offered tangible value to travellers and dreamers alike, encouraging bookmarking and repeated visits to the campaign page.
  • Brand alignment: The travel index aligned perfectly with Bounce’s brand identity, facilitating travel and exploration, further establishing their relevance in the travel space.

It’s time to build some online strength!

Digital PR stands as a pivotal component in today’s online-centric world, offering a dynamic and measurable approach to building brand presence, engaging audiences, and enhancing search engine visibility.

If you want to elevate your brand’s digital footprint and harness the power of digital PR, our expert team is here to guide you through every step of the process. Reach out to us today to start your digital PR journey!

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