Increasing the online presence of
a global sportswear brand, Hi-tec
Results of a Hi-Tec performance
Hi-Tec
Hi-Tec was founded by Frank van Wezel back in 1974. Their main products include high-performance footwear, clothing and accessories, which they sell in over 85 countries. They first came to Bulldog Digital Media in 2016 with the aim of increasing their online presence, maximise brand awareness and in doing so, generate a boost to sales.
Competing against the world's most powerful household sports brands
Hi-tec needed an agency that could create the right content to push their brand to new heights online, as well as get them the results they needed in terms of sales and increased organic traffic. One of the main objectives for the brand, was to generate a healthy stream of target customers to the site.
Hi-tec needed an agency that could effectively get the brand advertised on high-authority websites, which would in turn mean the kind of attention-grabbing quality coverage that the brand deserves.
Transformational content and dynamic link building
For us, the answer was a no brainer – Hi-Tec needed a powerful link building strategy and content marketing plan that would catapult the brand in front of huge target audiences online. As we do with all clients, we analysed Hi-Tec’s current online presence by performing market research, keyword analysis, competitor analysis and we also conducted an onsite audit to see how their pages were doing in terms of SEO.
- Too many keywords on the 2nd page.
- A backlink profile that was very weak.
- A huge lack of online presence compared to direct competitors.
