Hi-Tec’s unbeatable 130% increase in page one keywords
130%
increase in page one keywords
104%
increase in keywords ranking
59
high authority links built
Well-established sportswear: Hi-Tec
Well-established sportswear: Hi-Tec
Hi-Tec is a well-established sportswear brand founded by Frank van Wezel in 1974. Their online store is a one-stop-shop for all your athleisure needs, selling everything from high-performance footwear to clothing and accessories. These products are sold in over 85 countries and counting.
Hi-Tec first came to Bulldog Digital Media, intending to increase their online presence and maximise brand awareness. Through targeting these two areas, the brand was hoping for a boost in sales.
Industry
Outdoor & FootwearServices
SEO / ContentPushing the brand to new heights
Although an already well-known brand, Hi-Tec wanted an agency that could push them to new heights. The main challenge was to generate a healthy stream of targeted customers, all who had the intent of making a sale. They wanted this through increasing their site’s authority and a boost in keyword rankings.
Our two-step plan to catapult Hi-Tec
As soon as Hi-Tec explained their situation, the solution was a no brainer. To catapult the brand to the next level and target larger audiences, Hi-Tec needed a powerful link building and content marketing strategy.
The initial stages of the campaign started with in-depth market research, obtaining vital data through keyword and competitor analysis. We also conducted an onsite audit, checking to see how the website was holding up in terms of technical SEO.
1 Content suitable for thought leaders
In order to build strong links, it was crucial to create content that stayed in line with the brand and provided value to readers. To do this, we deep-dived into industry and trend research, finding the topics that Hi-Tec’s audience were interested in. This helped us to create irresistible pieces of content, presented through striking infographics that highly authoritative sites would love.
2 Links built with endurance
With plenty of ecommerce experience and strong contacts on our site, we got to work on finding placements worthy enough for our content. We targeted sites with only the highest domain ratings and trust-flows, ensuring that the links built for Hi-Tec would elevate the brand’s strength.
Sitting at the top of the leaderboard
130%
increase in page one keywords
104%
increase in keywords ranking
59
high authority links built
To get Hi-Tec in front of a ready-to-buy audience, the website needed as much online exposure as possible. Thanks to carefully curated content and strong link acquisition, we successfully took the brand to new heights, experiencing a 130% increase in page one keywords. In total, this was a 104% increase in overall keywords ranking - a true gold medal-worthy result. Hi-Tec now continues to sit at the top of the leaderboard, organically outperforming competitors.
Sign up to receive growth-hacking ecommerce content