Hooked on a 313% increase in page one keywords

After the initial consultation, Total Fishing Tackle were hooked on us. We emphasised the importance of a rock-solid strategy, firing from all angles.

1 Competitive industry research

Due to sitting in such a competitive niche, thorough industry research was needed before implementing a marketing strategy. We assessed the current performance of the website, as well as the competitive landscape of the niche. From here, we undertook extremely detailed keyword research to identify opportunities with high buyer intent. All of this research helped to set a solid foundation for the campaign.

2 An onsite makeover

With stacks of data on our side, our SEO gurus got to work on revamping Total Fishing Tackle’s onsite. By providing as much value as possible through onsite elements and product content, we successfully adhered to ecommerce best practices and created strong opportunities for internal links. All elements of this onsite makeover kept the same goal in mind: improving keyword rankings and conversion rates.

3 Powerful link bait

With onsite elements under control, we began work on some offsite marketing. We created irresistible content based on user queries, utilising stunning infographics to add further value. Acting as “linkbait”, our outreach efforts got this content into the hands of highly authoritative domains, fueling link acquisition success.

4 Maximising revenue through paid search

As the website was struggling to get found in all corners of the internet, we built and launched a comprehensive PPC campaign. This helped to focus on keywords with high purchase intent, increasing conversion rates and maximising revenue. The performance of this paid campaign helped us to further understand product popularity, which in turn, fuelled and refined organic search efforts.