Total Fishing Tackle is the leading online retailer for all things fishing. They specialise in providing enthusiastic anglers with top-quality fishing equipment, from necessities like rods and reels right through to state of the art clothing. Whatever tackle it is you’re after, Total Fishing Tackle will be likely to stock it, with a constant flow of products and discounts featured on the site each day.
Business Operations Manager, Amy Cook, was faced with the challenge of finding a digital marketing agency for Total Fishing Tackle, which specialised in search engine optimisation, pay per click, social ad retargeting and content marketing. With a new website in the making, Total Fishing Tackle needed to ensure that they had all of the right measures taken into consideration for the new site to go live. With a meagre online presence, Total Fishing Tackle needed a digital marketing overhaul to avoid being left in the tracks of their competitors. They performed very poorly in the search engine rankings, were missing out on key onsite features and were not making the most of their pay per click campaign by only using branded keywords. It was time for Bulldog to get involved.
After speaking with Bulldog Digital Media, Amy was convinced they were the right agency to partner with. From the outset, we emphasised the importance of building a rock-solid strategy. First, we analysed how the Total Fishing Tackle website was performing. They assessed the competitive landscape of the niche, conducting detailed keyword research to identify opportunities for Total Fishing Tackle to secure rankings for keywords with high purchase intent. During this research, then we also worked to identify relevant and active online communities across the web where they could earn backlinks and build brand awareness among qualified prospects.