Make it easy for local customers
to find you online
Local search can be the difference between a
tidal wave of customers and phone that never rings.
Targeting a local audience? Then it’s vital to continue improving your business’ visibility in local search results. Unlike typical SEO strategies, local search is all about placing your brand in front of people who are looking for your products or services within your exact location. For example, if you’re selling flowers in north east London, you’ll want to be one of the first to show up when someone near you Googles “flower shop in north London”.
Our local SEO approach
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Local SEO Analysis & ApplicationWe’ll utilise a number of tools and techniques to develop your local presence and ensure that Google recognises your business as the best option for local people.
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Website OptimisationWe’ll go over your current layout and make sure your site represents your local profile properly. Your website should provide the most important information possible.
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Google My BusinessThis is an integral part of Google's product range that should be completely utilised as effectively as possible. Your site needs to be placed in a prime position when customers look for your offering.
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Local CitationsThe more Google sees your business appear in highly used databases and relevant referral websites, the more relevant your business becomes in search results.
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Local Link BuildingOld school link building was just about numbers and simple volume. Now, it’s more about creating quality links that really help direct people to your pages for all the right reasons.
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Local Digital PRLocal press and media still plays a huge role in getting people to talk about and frequent local establishments. We’ll find the stories that’ll catch people's attention.
“Bulldog has helped us rank locally, and over the years we've experienced such a difference. Not only do we get people enquiring online but they've increased the numbers through the door as well!”
More about local SEO
Local SEO will bring the most impact to businesses offering a product or service to customers within a specific area. Whether you deliver a top grade service to the community or run a long-standing bricks and mortar establishment, with the right local SEO strategy in place, you can expect boosts in traffic to your website, more sales, more exposure and a more sustainable business for the long run. Our team has extensive experience in helping local businesses grow within their local communities to reach their full potential. We know exactly how to attract more customers to specific target areas and raise the online profile of your business to convert local traffic.
Ranking high for terms related to your location is necessary, but things have moved on and now there are other factors to consider. It’s also key to rank high for terms used by those who don't specify a location in their search but are still within your target market. Today, more and more users are using personalisation of their settings and preferences to help them find things faster. This means exact location terms aren't always necessary in their searches. If you don't have very much experience in local search, you might still be relying on outdated strategies that are no longer producing the results your brand deserves, we’ve been working in local SEO for years and know exactly how to help your business improve your local search visibility.
