PPC
Gareth Bull April 28, 2023
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Our Google Ads & Shopping experts will supercharge your sales through data-driven campaigns, going above and beyond your revenue goals!
We carefully evaluate your Google ad account and identify opportunities and areas for improvement. It’s a tailored approach to drive better results.
Our team crafts or optimises your ads and seamlessly integrates Google shopping to enhance visibility and conversion rates. We align every element with your unique business goals.
We don’t just set and forget; we continuously manage, monitor, and fine-tune your account to ensure sustained growth and success. Bulldog’s experts are dedicated to your goals.
Since working with Bulldog Digital Media, we’ve seen our PPC revenue grow over the years.
Laura Stagg
Head of Marketing
We offer jargon-free, easy-to-use, and data-led deliverables that make complex matters accessible and effective for marketing teams of all sizes.
Our live data studio slide presents the main KPIs aligned with your specific goals, enabling real-time monitoring and actionable insights, driving consistent growth.
A thorough examination of your existing Google ad campaigns to identify strengths and weaknesses. Ideal for companies that have an existing campaign but a large potential to become something a lot bigger.
Setting up a new Google Ads account, including campaign structures, settings, and initial strategies. Great for ecommerce businesses new to the Google ad platform and in need of a professional setup.
Management of product listing ads on Google Shopping, including feed optimisation, bid management, and performance monitoring. The perfect addition to a newly formed or audited account to ensure tip-top performance.
Ongoing supervision and optimisation of Google Ad campaigns to meet specific business objectives. Once again, the perfect addition to a newly formed or audited account to ensure top performance.
Analysis of target audiences and relevant keywords to guide advertising strategies. A must-have for companies with missing gaps in their campaigns from poor audience tracking and minimal keyword targeting.
Creation and management of visual ads displayed across Google's network of partner websites. A fantastic way to add to the repertoire of Google ad revenue and reach customers on different parts of the journey.
Want to learn more about how Google Ads can benefit your business? Browse through these frequently asked questions or get in touch with our team today.
Google Ads is Google’s online advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs), YouTube, and other partner sites. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.
Google Shopping is a service by Google that allows customers to search for, compare, and shop for physical products. Merchants can list their products, and when users search for specific items, Google displays relevant products along with prices and store information.
Google Ads offers various formats including Search Ads (text ads on SERPs), Display Ads (visual ads on partner sites), Shopping Ads (product listings), Video Ads (on YouTube), and App Ads (for mobile app promotion). Each type serves a different purpose and can target specific audiences.
Google Ads operates on a bidding system, so the cost can vary widely based on factors like industry, competition, keywords, ad quality, and campaign settings. There’s no set minimum budget, allowing flexibility for businesses of all sizes.
Google Ads works by allowing advertisers to bid on keywords related to their products or services. When users search for those keywords, Google displays the relevant ads. Advertisers are charged when a user clicks on their ad, with ad placement determined by a combination of bid amount and ad relevance.
Choosing the right Google Ads agency involves evaluating their experience, understanding your business goals, examining their track record, asking about their strategies, and discussing budget and reporting. A reputable agency should align with your objectives and provide clear communication and transparency.
Google Ads can be an effective way to reach potential customers, increase brand visibility, and drive sales. It offers detailed targeting and measurable results. However, success depends on proper setup, management, and ongoing optimisation, making it essential to consider your specific needs and goals.
The cost of Google Ads management can vary based on the complexity of campaigns, agency rates, and additional services required.
Mixing up Drinkstuff’s online ads to serve a refreshing increase in sales across Google, Bing, and Amazon.
Providing a full digital marketing strategy and a healthy boost in online revenue for London’s devoted pharmacy.
The results have been excellent, as can be seen by huge improvements in ROI for PPC. I’ve been most impressed by the entrepreneurial mindset of the team.
Harman Bhamra
Head Of Ecommerce
A Google ad audit is a comprehensive review of an existing Google Ads account, assessing its structure, strategies, and overall performance. This review lays the foundation for informed decision-making in digital advertising strategy, identifying areas of improvement and opportunities for growth. By ensuring ad campaigns are optimised and efficiently run, the audit aids in achieving online goals like increasing conversions and reducing costs.
This involves setting up a new account on the Google Ads platform, ensuring it's structured correctly and aligned with the client's objectives. A properly set-up account is paramount in leading a digital advertising strategy as it forms the base for all subsequent ad activities. It paves the way for audience & keyword research, Google shopping, display ads, and overall ads management. Ecommerce brands gain a solid foundation from which to launch and manage their campaigns, ensuring optimal performance from the outset. This foundation is essential for online goals like market visibility and customer acquisition.
Google shopping management deals with overseeing product listing ads that appear in Google's shopping results. As part of the broader digital strategy, it ensures products are displayed prominently when users search for related terms. This deliverable is closely intertwined with Google ads management and benefits from audience & keyword research. Ecommerce businesses enjoy direct benefits as their products get more visibility, leading to increased clicks and potential sales. By positioning products effectively on Google Shopping, businesses can drive targeted traffic, a key online goal. Our adept handling of Google shopping campaigns ensures clients' products are showcased to the right audience at the right time.
This involves continuous oversight, optimisation, and management of ad campaigns on the Google Ads platform. Central to digital advertising strategy, effective ads management ensures campaigns are always performing at their peak. It's intrinsically linked with audience & keyword research, Google shopping management, and display ads.
This involves identifying target audiences and relevant keywords that they might use during their search queries. It's foundational for a digital strategy as it ensures ad campaigns are directed towards the right people using the most relevant terms. This research supports almost all other deliverables, especially Google ad creation, shopping management, and display ads. Ecommerce businesses can more effectively reach their intended audience, ensuring higher relevance and, consequently, better conversion rates. By understanding and targeting the right audience and keywords, online goals of visibility and conversions become more achievable.
Google display ads are visual ads displayed on Google's Display Network, reaching users across millions of websites. Incorporated into a digital strategy, they're instrumental in brand awareness and retargeting efforts. Display ads work in tandem with audience & keyword research, ensuring the right audience is targeted with compelling visuals. For ecommerce businesses, these ads are a potent tool for reminding potential customers of products they've viewed or might be interested in, leading to increased brand recall and sales. Aligning with online goals, they enhance brand visibility and engagement. At Bulldog, our creativity meets commerce, as we craft visually engaging display ads that resonate, capture attention, and drive action.
Microsoft Ads is an advertising platform that targets users on Bing and other Microsoft-owned sites. While similar to Google Ads, it often reaches different demographics and has less competition. Integrating Microsoft Ads with Google can expand reach and provide a diverse advertising portfolio.
Amazon Ads promote products directly on Amazon’s marketplace, connecting with shoppers actively looking to purchase. Unlike Google’s broad-reaching ads, Amazon focuses exclusively on ecommerce. Combining Amazon and Google Ads allows businesses to target customers at various stages of the buying journey, enhancing visibility and conversion rates.
Social media ads are paid content on platforms like Facebook, Instagram, and LinkedIn. These platforms allow more precise audience targeting based on interests and behaviours, differing from Google’s search-based targeting. By aligning social media with Google’s search-driven approach, brands can create a cohesive, multi-channel advertising strategy that resonates with diverse audiences.
