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255%
increase in keywords ranking
29%
increase in online revenue YoY
92%
increase in organic traffic
Fast Keys are the go-to company for key cutting, car key replacement and locksmith services. After spending many years relying on in-store purchases, they decided to make themselves known in the online world. However, with strong competitors leading the way, Fast Keys found their online presence at a standstill. Without knowing exactly what marketing magic was needed, they approached Bulldog, intending to boost their online presence and revenue.
Fast Keys have long been the leading key specialists, but with the modern world relying more and more on ecommerce, this title was at stake. If Fast Keys wished to remain as the go-to providers for key and lock services, they had to build up an online presence – quickly.
Although the website already had a few products listed, Fast Keys were experiencing minimal traction. They were growing more concerned about being left in the dark in an ever-evolving technological world.
Luckily, they approached Bulldog at the tight time. We knew exactly what tactics would be needed to keep their services in the leading ranks.
“Bulldog massively improved our ranking results for major keywords which our competitors were originally ranking higher for. I feel a lot more confident about working with a company that is really passionate about what they do. They make it easy for me to understand, and the results speak for themselves.”
Marc Davis
Business Development Manager
For Fast Keys, achieving online visibility required a targeted strategy blending paid and organic search efforts, leading to both immediate and enduring success. We initiated with paid ads and social retargeting across Google Shopping, Google AdWords, and Facebook Ads, rapidly enhancing traffic and establishing the brand’s dominance in key cutting services, while simultaneously setting the stage for organic growth.
The insights from paid campaigns informed our SEO strategy, focusing on high-opportunity keywords and the creation of rich content for category pages and blogs to improve site optimisation and internal linking, laying a solid foundation for organic visibility and domain authority.
Additionally, we identified and addressed the need for a website redesign to eliminate conversion barriers, working closely with Fast Keys and their developers to modernise the site and enhance the ecommerce experience, ensuring it met user expectations and stood out from competitors.
We had a big challenge on our hands when Fast Keys first approached us. However, with a little bit of help from industry analysis and a surefire strategy, the website continues to grow from strength to strength.
Fast Keys experienced a 255% increase in ranking keywords, contributing to a 97% increase in overall traffic. The website is now incredibly easy to find online, ranking for high-volume search terms backed with buyer intent. It’s safe to say that Fast Keys no longer fear being left in the shadows.
255%
increase in keywords ranking
29%
increase in online revenue YoY
92%
increase in organic traffic
“Bulldog are a young, dynamic and vibrant agency that has helped us meet our goals and increase sales through SEO and PPC. They improved our pay per click campaign massively; we see a regular huge return on investment and our car keys and trade counters have seen an all-time high – I couldn’t be happier.”
Marc Davis
Business Development Manager
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