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158%
increase in organic sales
63%
increase in organic traffic
95%
increase in keywords ranking
OTO Wellbeing is a creator of award-winning CBD oils and skincare crafted in the UK. Driven by a quest for balance in a chaotic world, OTO’s ingredients are sustainably sourced, vegan, and cruelty-free, embodying their commitment to premium quality and efficacy. They reached out to Bulldog to help with their organic visibility to boost online sales for their CBD collections.
Operating within a tightly regulated industry demanded meticulous adherence to guidelines for both onsite and offsite efforts, ensuring compliance without compromising effectiveness.
Contending in a fiercely competitive landscape against established market leaders increased potential complexity. We needed to craft strategies that not only distinguished OTO CBD but also resonated within the confines of industry regulations.
“Data-led, exceptionally good deliverables, are very clear on strategic and tactical recommendations, clear communication and nice people to work with. Bulldog deliver on what they say they will deliver, and to a high standard.”
Richard Tidman
Digital & E-Commerce Director
We implemented a strategy to enhance OTO CBD’s organic visibility, drive traffic, and bolster sales. Beginning with keyword research, we identified lucrative opportunities to target high-intent search queries. Onsite optimisation ensured that OTO CBD’s digital assets adhered to regulatory guidelines while maximising visibility for target keywords.
A thorough backlink audit identified areas for improvement, guiding our focused link building efforts to secure authoritative links within the industry. Additionally, our content marketing prioritised high-quality, informative content that resonated with OTO CBD’s audience, establishing the brand as a trusted authority.
Our strategic approach resulted in remarkable numbers, with a 158% surge in organic revenue reflecting substantial sales growth. Accompanying this, OTO CBD experienced a notable 63% increase in organic traffic, driving more qualified visitors to their digital platforms. Furthermore, a remarkable 95% increase in keyword rankings underscored the effectiveness of our initiatives in enhancing OTO CBD’s online visibility and solidifying its position in the competitive market landscape.
158%
increase in organic sales
63%
increase in organic traffic
95%
increase in keywords ranking
“After three months, organic traffic had increased, which raised our revenue by 158%, thanks to Bulldog’s help. The team had clear communication and met all the project timelines. Their excellent project execution really impressed us.”
Richard Tidman
Digital & E-Commerce Director
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