Menu
91%
increase in organic traffic
81%
increase in organic revenue
35+
unique publication links
Simply Plastics are the UK’s leading supplier of cut to size plastic. With over 30 years of experience in the industry, they can cater to any plastic-related need, whether ordering by the hundreds or getting a one-off sheet. Simply Plastics approached Bulldog way back in 2015, with the main goal of boosting online revenue.
When Simply Plastics first came to Bulldog, they were dealing with two incredibly tough online challenges. Firstly – their landscape was extremely competitive, making it tricky for the website to get found in the crowd. And, secondly, the Simply Plastics website was relatively new, meaning it didn’t have much authority.
With the main goals of driving traffic to the website and increasing online revenue, Simply Plastics needed a strategy that would cover both short-term and long-term visions.
To elevate Simply Plastics’ online presence and drive traffic efficiently from the start, a foolproof strategy encompassing SEO, link acquisition, and content marketing was deemed essential.
This approach ensures both immediate and lasting benefits when executed properly. The strategy began with extensive organic research to fully understand the competitive market, focusing on customer needs. This included a technical audit to identify site issues, a keyword bank to guide content and link strategies, a content gap analysis to spot opportunities, and a backlink audit to benchmark and strategise link building.
The content creation phase involved producing engaging materials that answered potential customer queries, highlighted by a guide on cutting acrylic plastic that continues to attract attention. Finally, to build the necessary authority, a focused effort on link acquisition was made, leveraging strong outreach connections to produce a backlink profile competitive with leading players in the field.
There’s no denying that this was one mammoth of a challenge, but with expertise and knowledge on our side, the campaign was a huge success. The Simply Plastics website generated a 91% increase in organic traffic, which further helped to welcome an 81% increase in revenue. The website now stands tall above competitors, enjoying a 15% increase in page one keywords and a 29% increase in domain rating.
Bulldog turned Simply Plastics into an industry leader and go-to resource for plastics and plastic-based knowledge.
91%
increase in organic traffic
69%
increase in transactions
81%
increase in organic revenue
35+
unique publication links
15%
inc keywords on page 1 YoY
29%
increase in domian rating
Unlocking the full potential of Fast Keys' online presence with reliable SEO, PPC, and content that clicks.
Providing a full digital marketing strategy and a healthy boost in online revenue for London's devoted pharmacy.
Elevating the online visibility for OTO CBD's online store by infusing the right dose content, SEO and backlink acquisition.
