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72%
increase in product traffic
100+
high DR backlinks secured
38%
increase in keywords in top 3
Vitabiotics are pioneers in the multivitamin industry, offering reliable and targeted support for health. They have a huge range of vitamins and supplements designed to provide ongoing nutritional support.
When approaching Bulldog in late 2020, Vitabiotics were looking for assistance with link acquisition and content marketing. The main goal was to boost organic visibility across all product pages, alleviating the current pressure on branded terms.
During the coronavirus lockdown, Vitabiotics found themselves in a very fortunate position. With the whole world looking for ways to improve their health, the brand had the opportunity to become a bigger authority in the nutraceutical industry.
However, with big competitors soon having the same realisation, Vitabiotics challenged Bulldog to boost organic visibility on all in-demand products.
In the health industry’s tightly regulated marketing landscape, our strategy focused on crafting relevant and informative content that authoritative health websites would eagerly feature. This initiative began with creating high-quality, link-worthy content, meticulously researched to align with the health industry’s stringent guidelines, including Google’s YMYL standards.
Our in-depth exploration into the nutraceutical sector and audience trends informed the creation of articles designed to attract links, collaborating closely with Vitabiotics to strategically incorporate anchor texts for organic keyword enhancement.
Leveraging our extensive experience and established relationships within the health industry, we successfully pitched our content to high-trust health contacts, who were keen to showcase our work, aligning perfectly with Vitabiotics’ objectives.
Through carefully curated content and highly authoritative placements, the Vitabiotics brand sprung to life. As expected, this SEO and content marketing strategy generated a 38% increase of keywords in the top three positions, contributing to a 72% increase in organic product page traffic. Vitabiotics’ products are now in the limelight more than ever before, ranking for generic terms rather than just the brand name.
39%
increase in keywords ranking
42%
increase in page one keywords
72%
increase in product traffic
38%
increase in keywords in top 3
100+
high DR backlinks secured
52
average DR backlinks built
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